A New Era of Web Design: Anticipating Post-Pandemic Trends
Posted on 17th June 2021
Web design is changing to meet the altering digital landscape in ways we never could have thought. Due the Coronavirus Pandemic the world is a different place now – and what’s particularly interesting is that the recent Covid Pandemic has rapidly accelerated some emerging digital trends.
Demands for high quality and responsive websites are at an all-time high.
Zoom calls and internet usage in the last year have skyrocketed more than ever before due to the number of employers and employees working from home.
As a result of shops and service-based businesses being forced to close on and off, e-commerce has thrived. Big supermarkets such as Tesco, Asda and Waitrose have all been battling to update their online delivery availability to cater for huge spikes in interest that were down to people who were vulnerable, shielding, self-isolating or people that just wanted to stay safe by avoiding crowded supermarkets.
Even those that were not keen on using the internet or avoided it completely have been thrust into the world of online shopping to get their shopping delivered and family zoom calls to see their loved ones. This has resulted in businesses that work wholly or partially online having to up their standards to ensure their website can accommodate the increasing traffic and satisfy more discerning customers.
We have also seen that competition is a lot fiercer post-Covid, as businesses battle harder to gain more exposure. Companies are having to raise their game and ensure they have great content, SEO strategy and are upping their game with paid search platforms such as Google Ads.
Covid safe policies could be another must for your websites for the near future.
Customers want to read that you understand their pandemic related questions and see that you care….truly care, It really is not about selling anymore, but more about bringing value into a situation and coming up with the right solutions. Organisations with emotionally intelligent brand voices that know how to talk to their customers in a post-Covid environment are the ones that are successfully diverting people’s attention away from the competition.
Local Businesses Trading Nationally
Some it'seeze clients very local to where I'm based changed their thinking, as all proactive businesses needed to. Based in the market town of Olney, Buckinghamshire these retailers traded online for the first time and it's not going to be a short term thing as their online business is now part of their overall strategy.
Afterglow are a real find offering handcrafted, upcycled and vintage products from their shop in Olney and now online. Diana, the owner quickly saw the need to get online and we helped this business get online fast.
We recently ugraded the Allen's of Olney website with a striking new design and this was another business that leapt at the chance to get online to serve a wider audience. A clothing retailer has operated from this Olney High Street location for over 160 years so definitely a business that's here for the long term.
Tagged as: Online Shop
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