The answer is...Both! 
When it comes to boosting your businesses online presence, there are two main ways in which you can do so. One is having a good looking and responsive website and the other is having accounts on several social media platforms. Let’s take a closer look at the pros and cons of each. 
Ideally your website should be launched first and social media second. The two work beautifully hand in hand, both directing traffic to one another. It will be harder for people to find your website without some SEO and social media work. 
So, let’s look at some key advantages of websites and social media marketing. 
Lots of information, all in one place, it’s your online business card, shop, service menu just to mention a few! 
Easy to communicate with customers on a large scale. 
Reach a large audience 
24/7 access for customers 
It’seeze can build you a stunning, fast and reliable website. 
Social Media 
Nothing other than social media offers you a larger audience to tap into! 
Opportunities to push content through paid adverts 
Easy to show the “you” behind the business 
Access to the opinions and behaviours of your target audience, learn your customer journey. 
Your online marketing strategy should be as unique as your business, and we understand that there is no ‘one size fits all’. What works for some businesses won’t work for others and that’s fine. What’s important is that you find what works best for you and your business.  
We believe that our bespoke, efficient, and secure websites are a good place to start for any Northants or Bedfordshire business looking to boost their online presence. The best option, however, is a combination of a bespoke and cost-effective It’seeze website and social media profiles.  
This is guaranteed to reach a larger audience by appealing to any kind of online habit. Get in touch with Steve Axtell today to get started! 
Tagged as: Online Marketing
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