You've just got a new website built! But hold on - have you thought about SEO? Search engine optimisation helps people find your site through Google. It can be hard to understand but don't worry, we're here to explain it all in simple terms. From layout and content to the technical stuff, we'll cover what you need to know to craft a user-friendly site optimised for search ranking success. Read on to learn how to make SEO and web design work hand in hand! 

Understanding the Relationship 

SEO and web design go hand in hand. As a business owner, you want a website that ranks highly in search engines and provides a strong user experience. Achieving both requires an integrated approach to SEO and web design. 
A well-designed website boosts SEO 
A clean, attractive, and easy-to-navigate website keeps visitors engaged. The longer they stay and the more pages they view, the better for your search rankings. Ensure your content is readable, with clear headings, short paragraphs, and bullet points where appropriate. Use an uncluttered layout and consistent branding across all pages. 
 
SEO-optimised content enhances web design 
Fill your site with high-quality, keyword-optimised content, including blog posts, product descriptions, and service pages. This gives search engines more to index, and provides useful information for your visitors. Include your main keyword in page titles, headings, and content. 
 
Mobile-friendly responsive design ranks higher 
With more searches happening on phones, having a responsive design that displays well on any screen is critical for search rankings and conversions. Ensure buttons, images, and text are easy to see and tap on a small screen. 
Top 10 Tips for Integrating SEO and Web Design 
 
Optimise page titles and URLs - Choose keywords that match your top search terms and include them in your page titles, URLs, and content. Keep URLs short and sweet. 
Use alt text for images - Add alt text to images that include your target keywords. Search engines can't see images, so alt text helps them understand what the image is about. 
Focus on your page content - Make sure your content is focused, helpful, and includes your target keywords authentically. 
Use headings - Use headings to break up your content into easy-to-read sections. Headings are one of the top parts of your website that search engines will look at. 
Build internal links- Link to other relevant content on your site. Internal links help searchers navigate your site and tell search engines that your content is interconnected. 
Optimise page speed - Fast page load times improve user experience and search ranking. 
Make your site mobile-friendly - Design your site to display well on mobile devices. Mobile-friendly sites rank higher in search results and provide a better user experience. 
Submit your sitemap - A sitemap helps search engines discover all the pages on your site. Submit your sitemap to Google Search Console to ensure all your content is indexed. 
Featured snippets - Optimise content for questions and phrases that trigger featured snippets to increase clicks and rank higher. 
Track and analyse - Use tools like Google Analytics and Search Console to see how people find and interact with your site. Check which content is performing well and see opportunities to improve. 
So there it is, the latest on how SEO and web design work together in 2024. Just remember to focus on your users' needs first, and the search engines will be happy too. Keep testing and refining as you go, and your site will keep on growing and improving. For any tweaks, advice or website updates feel free to reach out to our dedicated team to help you get your site optimised today. We’re here for you! 
Tagged as: SEO, UX
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