What 2024 Taught Us About Websites and How to Apply It in 2025
Posted on 12th December 2024
As we gear up to step into a new year, there’s no better time to pause and take stock of your website’s journey over the past 12 months. Whether your site has been a top performer or just ticking along, a fresh start could help it serve both you and your audience even better.
Let’s reflect on what we’ve learned from 2024 and explore how a little TLC can help your website flourish in the year ahead…
2024 was a whirlwind year in the digital space. With so much innovation, websites had to step up to keep pace with ever-evolving user expectations, and here’s what stood out to us:
Mobile reigns supreme – Did you know that more people than ever before browsed on their phones? As a result, mobile-friendly sites consistently ranked higher in search results.
The power of storytelling – With A.I. creeping into content creation, it’s no surprise that we all craved engaging and authentic content. Audiences are now looking for real stories and relatable voices.
AI took centre stage...or did it? There's no doubt that AI is a big talking point but research from Udemy Business Leadership Academy as reported in Forbes is showing, particularly amongst younger audiences, a concern about misinformation, loss of human interaction and an over reliance on technology.
Before we enter 2025, ask yourself:
Did your website embrace trends, create trends or lag behind?
Did it create meaningful connections and provide a smooth, enjoyable experience for visitors?
If not, a new year is the perfect time to seize fresh opportunities, and revamping your website is a brilliant way to keep things fresh and relevant for 2025. A truly user-friendly site prioritises effortless navigation - think three clicks to get anywhere. Clear, welcoming calls to action will guide your visitors, while improved accessibility ensures everyone feels at home.
Style matters too! Modern, clean designs with bold typography and calming visuals create a polished look, but feel free to add a sprinkle of fun with subtle animations or hover effects to keep things engaging.
And remember, your website is like your digital shopfront - it should tell your story and showcase your personality. Regularly updating content and imagery will keep your brand feeling fresh, exciting, and ready for what 2025 has in store.
If the idea of a website refresh feels a little overwhelming, don’t worry! Let’s make it happen together. Get in touch today with it’seeze Northampton - we’d love to help you create a website you’re proud of!
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