Looking at the analytics of your website has never been so important for your business's growth. But why? Why do the numbers matter so much? 
When it comes to making business decisions, big or small, your website analytics are a brilliant tool to help guide you. Website analytics provides you with reports and data around your customers behaviour, as well as what’s working on your website, or in your marketing strategy, and what's not. 
Google Analytics helps you: 
● Watch traffic. 
● Measure the success of your content. 
● See the patterns of your consumers' behaviour. 
● Identify the customer's journey on your site. 
● Recognise what devices individuals are using. 
● And More! 
All of this allows you to optimise your website and enhance the users experience. 
Not only does checking in on your analytics help establish the understanding of your customers behaviour, it also helps you understand if your website is reaching the right audience, and if your marketing efforts are driving your ideal customer where you want them to go. 
The data you will collect from your website is broken down into a range of categories. For example; device breakdown, location, and so many more. So you can get a really refined understanding of who your website visitors are. 
You may know by now that SEO is an incredibly important aspect of your website. Generally, the more organic traffic your website has, the more leads and conversions it will generate. By using google analytics, and recognising your audience, you can create targeted content and get better visibility on search engines. 
At it’seeze, we automatically add google analytics, so you can ensure that you are reaching your goals, and understand when you need to adapt your strategy. 
Are you looking for a website that not only looks great but also gives you the ability to understand your traffic? Book in a discovery call today on 07889 763144. 
Tagged as: SEO
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